Discover a new way to discover your junior section
Following the introduction of Play Squash, there’s an even bigger opportunity to reach new families with Squash Stars.
We’re getting ready to launch our national Squash Stars marketing campaign, with parents directed to Play Squash, the new front door for finding and booking beginner squash activity. Clubs delivering Squash Stars and listed on Play Squash will be in the best position to attract families looking for a fun new activity for their children.
Why get involved?
Play Squash helps you:
- Reach new audiences who may never have discovered your club otherwise
- Increase the visibility of your complete squash offer
- Benefit from national marketing activity
- Make it easy for people in your community to find and book sessions
Squash Stars helps you:
- Introduce children aged 5 – 9 to squash in a fun, welcoming environment
- Bring new families into your club
- Grow junior participation and future membership
- Bring extra revenues to the club
Real results from clubs
Since launching Squash Stars, Abbeydale Squash Club has welcomed 68 children onto court, many from families who had never engaged with the club before. The club credited the programme and national marketing support with helping them reach entirely new audiences. Read their story here.
How do I upload a session?
Find step-by-step instructions here.
Ready to get started?
If you’re ready to deliver Squash Stars, we’d encourage you to register and upload your sessions by 5 August to maximise your exposure ahead of the campaign launch starting 6 August.